Cobb-Vantress launches new biosecurity resource hub
May 13, 2020 - Cobb-Vantress’ ability to achieve critical genetic progress relies on uncompromising biosecurity — a commitment Cobb has made for decades. Now, customers from around the globe can better tap into Cobb’s biosecurity expertise through a new resource hub. Available at cobb-vantress.com/biosecurity, the hub includes a wide range of free resources, such as videos, posters and articles, all available in multiple languages including English, Spanish, Portuguese, Dutch, Italian, French, Turkish and Chinese. This new biosecurity section was built to be simple and provide a great user experience.
“In the middle of a global health crisis, the importance of protecting our product and our team members is paramount, and we know our customers share this priority,” said Roger Vessell, senior director of global marketing at Cobb. “We created this hub on our global website to share our rigorous biosecurity program, guidelines and recommendations with our customers and provide them access to our top experts’ knowledge, regardless of where they are in the world.”
The hub features expert advice from poultry industry veterans on topics ranging from best practices on house hygiene to animal welfare. The best practices included in this content have a long history of helping prevent the introduction of disease to produce healthy, disease-free chickens in a safe and secure environment, while also helping to protect employees operating in the same facilities.
“Biosecurity is nothing new for Cobb, as it has been part of a core tenet of our business for decades,” said Dr. Aldo Rossi, vice president of research and development at Cobb. “From required disinfection of the interior and exterior of all Cobb trucks to mandatory showers for all personnel entering our farms and hatcheries, we have an extensive biosecurity program at Cobb. We’re excited to have a vehicle to better share these resources with customers and distributors around the world.”