Marubeni commences aqua-feed manufacturing and sales business in China
January 13, 2021 - Marubeni Corporation announced the start of an aqua-feed manufacturing and sales business through Marubeni Nisshin Feed, a Marubeni subsidiary (60% owned by Marubeni). The business will be opened in China, where the marine aquaculture market is growing.
Marubeni Nisshin Feed has been producing high-quality aqua-feed in Japan for more than 60 years and holds the largest share in domestic aqua-feed sales volume.
Marubeni Nisshin Feed has been researching and keeping a close eye on the marine aquaculture market in China since 2015 in anticipation of expanding their business into the large Chinese market. Additionally, Marubeni Nisshin feed has increased their own brand awareness and the reputation of their products in the Chinese market by manufacturing aqua-feed at factories owned by a partner company in China. As a result, business feasibility has been confirmed and Marubeni Nisshin feed has established Marubeni Nisshin Tianjin, which is the first fully-owned Japanese aqua-feed manufacturer in China. Commercial operation and supply are scheduled to begin in or after January 2021.
As of 2019, the production scale of marine aquaculture in China has reached about 6.5 times the production in Japan. The Chinese marine aquaculture market is expected to expand further in the future, partly due to growing health consciousness, and the demand for aqua-feed is expected to increase accordingly.
Marubeni Nisshin Tianjin will develop and provide safe, secure and high-quality products by utilizing the manufacturing knowledge and experience of aqua-feed built up by Marubeni Nisshin Feed over years of doing business in Japan. Marubeni Nisshin Tianjin aims for annual sales of 2.5 billion yen in the future.
Through this business, Marubeni will meet the growing demand of the Chinese market.